Consulting
While ifoodlink is a personal space for food stories and market observations, I also provide consulting support for selected food, supplement, wellness, and beauty brands preparing for the U.S. market.
My consulting approach is practical, thoughtful, and cross-cultural. I help companies look at their products not only from a regulatory perspective, but also from the perspective of U.S. consumers, retailers, and market expectations.
FDA Label Review
Review of food, supplement, or cosmetic labels to identify potential issues related to U.S. labeling expectations, product claims, ingredient presentation, and basic compliance concerns.
U.S. Market Entry Support
Guidance for Korean companies preparing to introduce their products to the U.S. market, including product positioning, market fit, and basic entry strategy.
Import Readiness Check
A practical review of whether a product and company are prepared for U.S. import conversations, including basic documentation, product information, labeling, and category questions.
Product Localization
Support in adapting product descriptions, packaging messages, and brand stories so they are clearer and more natural for U.S. consumers.
Food Trend & Market Research
Research and summaries about U.S. food trends, consumer interests, retail examples, and competitive products.
Product Storytelling
Helping Korean brands explain their products in a way that is accurate, culturally meaningful, and understandable to U.S. audiences.
I do not believe every product needs the same strategy. Some products need regulatory clarity first. Some need better storytelling. Some need market research before moving forward. My goal is to help companies understand where they are and what they may need next.
Contact ifoodlink