U.S. Market Entry
Before Entering the U.S. Market: What Korean Food Brands Should Know
A starting checklist for Korean food brands thinking about the U.S. — beyond excitement and translation.
Market & FDA Notes
Market & FDA Notes is a practical space for Korean food, supplement, wellness, and beauty brands that want to understand the U.S. market more clearly.
The goal is to explain basic ideas in simple language: labeling, product categories, import readiness, consumer expectations, and common mistakes companies make when entering the U.S. market.
FDA Labeling
Why Translation Is Not Enough for U.S. Food Labels
Translated text can be accurate in Korean and still miss U.S. labeling structure and expectations.
Food vs. Supplement
Food, Supplement, or Cosmetic? Why Product Category Matters
Category decisions shape labeling, claims, and retail channels — especially for wellness-oriented products.
Common Label Mistakes
Common Labeling Mistakes Korean Companies Make
Patterns I see often — and how teams can catch them before products reach U.S. shelves.
Product Positioning
How to Think About U.S. Consumers Before Launching a Product
U.S. consumers bring their own references, habits, and questions — especially for unfamiliar foods.
Import Readiness
What Import Readiness Means for Food Companies
Import readiness is more than paperwork — it is product clarity, labeling, and realistic planning.
Korean Brands in the U.S.
How Korean Food Brands Can Explain Authenticity Without Confusing Consumers
Authenticity is valuable — but it needs language U.S. shoppers can understand and trust.